Research into music vlogs.

Music Artists such as ariana Grande create vlogs along side there official music channels in order to captivate the audience, but to also try and engage with them in a seperate way.
by vlogging she creates awareness of her brand but also shows a different side to the pop star.

vlogging helps advertise artists as actual normal human beings and this is also an effective way for artists to quell rumours about themseleves and help them to deny them.




The importance of vlogging would be associated with artists being able to reach out to there fans, but to also give fans an insight in to the life of there icon. Arianna Grande created a vlog to advertise herself as well as her music and acting career. vlogging therefore gives artists another side to them, and again allows the fans to engage, this would be because instead of artists reaching out to there fans over social media such as twitter, vlogging allows them to engage with there fans on a more personal level.