I used Pinterest to research elements of our genre that we wanted to include in our music video. I created a mood board of clothes, makeup and hairstyles that we could use, and looked at props we could feature. Pinterest has a wide variety of image available, which was really helpful, however sometimes the quality, or size of these images were not good.
Here is a storyboard that I believe will help with insperation when we come to making our music video, digipack and magazine ad. This collection of photos I made together by using a site called www.gomoodboard.com , I got these photos of my own personal Pinterest account.
I decided to pick these particular photos because I belive that they show what we want to achieve for our music video. The brutalsit architecture and seagulls helps to create an urban theme. And the two outfits, one for the urban scenes and one for the studio is what we want to help create a contrast. The face shows the type of makeup we are going for on the singer, very natural. And the logo in the top corner is what I created for our record label, very minimalist which suits the look of the video.
We created a survey for target audience members to anonymously supply opinions and expectations they would have of a 'Drum and Bass' music video. The results support our initial ideas for our music videos, with unanimous responses on 'fashionable costume', and 'editing to the pace of the music' and with answers such as "Because the music video is fast pace - they should always be moving" we have re-thought elements of our music video to incorporate dance elements into our performance aspect.This supports David Borwell's theory that the audience defines the genre rather than the director.
How we interpreted these suggestions and put them into our music video.
Since creating a survey for audience memebers on their expectations of a music video in the drum and bass genre, we have changed elements of our music video to comply with their suggestions. 'Would you expect the pace of the video to link to the pace of the music', was responded 'Yes' by 100% of people asked. Therefore we increased the speed of shots in places such as the chorus to meet with the fast pace music that features only in the chorus. As the song starts off slow, so does the video, and after the first chorus, the speed increases, as does our video editing.
Secondly audience members said they expected to see both dancing and performing in our music video, so we interspersed shots of the artist dancing in projections alongside close up shots of the artist singing.
