Tuesday, 29 September 2015

Blumer and Katz - Anna Hester

The Gratifications Theory

This theory, created by Blumler and Katz in 1959, states that the audience, or consumer views media to fulfil a need. It states that audiences choose certain media due to specific needs. This can either be for information, personal identity, entertainment or integration and social interaction.

I think that people would consume our video for personal identity and entertainment. I think this because our video has aspects of creativity and it will look aesthetically pleasing.

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