The Gratifications Theory.
This theory, created by Blumler and Katz in 1959, states that the audience, or consumer views media to fulfil a need. It states that audiences choose certain media due to specific needs.
I think people would consume our video because they could feel a personal connection with it or because it provides an aesthetically pleasing, feel good mood.
In our music video we will use Blumler and Katz theory to relate to specific audiences, to fill their needs.
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