How does YouTube promote music ? - Anna Hester

How does YouTube promote music ?

Music videos are an increasingly important promotional tool for artists and labels. They allow musicians to build their image, get their music heard, get new fans and earn money. And this can all be done through the power of YouTube.

The importance of having YouTube is ...

• YouTube is the primary search tool for music on the internet
• It’s easy to share and embed from YouTube. This means videos can be shared on other social media platforms like Twitter and Facebook.
• YouTube loves music videos and encourages partnerships with labels and artists, which could bring financial benefits.
• Radio decisions regarding play listing are commonly based on YouTube stats, while record labels, managers and publishers use stats as an important popularity indicator when signing new acts.

A good example of YouTube exposure has been Justin Bieber. Nearly everyone who first discovered him through YouTube. With that in mind, Bieber takes every advantage of the YouTube format to let fans know how to connect with him as well as where to find his music.
Links and page banners encourage viewers and visitors to his channel to buy his singles on iTunes, visit his online store, follow him on Twitter and like him on Facebook. All the links to other media platforms allows unknown and well known artists to get greater exposure than ever before.

A big part to any artists success is down to fan access and engagement.
The success of promoted videos is fairly obvious; fans want to get to know the artists they love and have an inside look into what it’s like to be them. All access type content can be hugely beneficial for artists, as fans get to known the performer better, meaning the brand and consumer build a greater relationship, causing more views to be received on YouTube.

Overall, YouTube is the main hub behind any artists success and without it there would be less views, less promotion and eventually no music.