Alterations made along the way.

along the way, we made a number of alterations including changing one of locations from London to Paris. another alteration we made included changing the video itself to make it better and again relate to the genre. the original video we made was the rough-cut as you can see below. however we changed this video in order to enhance our skills and to make it follow the story board and show our desired outcome. the final music video which we uploaded, was a huge improvement on the rough-cut we created. this was because in the final video we all managed to come together in order to achieve the same desired outcome. we therefore changed most shots but kept in some shots from the original. we also changed the editing to fit with the beat, especially in the chorus. finally in the final video we decided to only have one artist In it unlike in the rough-cut where we had two. we did this because we didn't think the two artists worked together and fitted the genre. therefore all the alterations we made along the way allowed us to be where we are now and ultimately allowed us to create a great and exciting video.


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Difficulties we encountered

Throughout the process of the ancillary products we encountered quite a few difficulties. these ranged from us having disagreements over what we thought the video should look like. and also the difficulty of perfecting our ancillary products such as the Digi pack and the magazine advert. however all these problems were soon overcome. we managed to sort out the disagreements quickly and efficiently and we did this by allowing everyone to have there input in the video, and then deciding as a team what we should include and what we shouldn't. for the other ancillary products we managed to overcome the Digi pack, by adapting our design to show the drum and bass genre, the Digi pack had 3 designs before we came to the final design of the inside as a boom box but displayed in different colours which stood out and reflected the genre. We encountered the problem of the magazine advert by basing the front of our album and the magazine advert as the same, we also changed the name of our album from natural, to urban concept as we realised this name reflected the genre more efficiently.

Interim Evaluation 6/1/16 - Anna Hester

After having winter break we have since received feedback about our Digipack and Magazine Ad. We as a group think its best to revaluate what we have produced as its doesn't reflect the genre of music and neither the mark scheme to get the best grades. Now
we have chosen to base the designs on a design that we previously were considering to use because we realise its better suited.  

Everything else so far is going well, the video is completed, the blog is looking better and we are all working together better now.  

Technical Difficulties

We have used lots of different technological products when creating our music video.

such as :

 Steadicam, DSLR camera, tripod and GoPro.

When using the Steadicam to film, we needed to make to movement of the shot smooth, as although it makes the shot steady, it is dependent on the movement of the person using it. To resolve this, we used a chair with wheels on when doing moving shots to keep the shot steady.

 When filming using the DSLR camera and GoPro, we needed to make sue there was enough charge and space to film on both products. We brought back up memory cards just in case we needed more space to film.

Storyboard changes to add to our music videos genre

We decided to add in extra shot types to add variation and meet our drum and bass style. We have now added in birds eye shots, tracking shots and panning shots. We thought these would still be consistent with our style and genre, yet it would add another dimension to our music video.

Here are the storyboard changes that made it to our music video.

 

Inside Digipack

Inside the Digi-Pack

This will be the inside left cover of our Digi-Pack and the picture below will be the right hand cover of the inside of our Digi-Pack, the moon fitting perfectly with the circle of where the CD will go as well as linking with the 'La Lune' record company/label. 

Technical difficulties - Anna Hester

During our coursework we have come across many problems and issues when using technologie. 
The most common that we all had issues with was remembering to use a range of diffrent medias to produce our work; at the begining many of us used Prezi. This made the blog look very dull and did'nt fit the criteria. To resolove this problem we ended up using diffrent presentation websites and ways of recording reaserch, planning, analysis etc. This helped to make our blog look more intresting to look at, but it also helped to fit the criteria. 

Audienece Review (music video) - Anna Hester, Izzy Kelly, Catriona Morgan, Martha Ellison

                           

We played our music video to 5 people in our target audience range.
We asked constructive questions, where we wanted any ideas they had that might fit our music video and whether or not the video fitted the genre of drum and bass. The responses we got were good, and we have already started to add in some of their ideas, such as more projections.

Fotor

Fotor was an alternative application we used to create our ancillary products. The tools and effects available suited our genre, and the simplicity of how to use the app really helped. Some features were premium, meaning you had to pay for them, but the effects that were available were varied and there was a wide variety of effects that were available to use.

GoPro use in our music video.

I used a 'GoPro' to film the beach shots in our music video. This was chosen due to its fish eye lens, meaning more of the location could be filmed, compared to taking the shot on a normal camera. I think the effect worked well, and offered a perfect contrast to shot types already used in our music video. The lens worked well in capturing a length of the beach, and capturing the sky.This wasn't originally in our plan to use a GoPro, however after seeing its different effects compared to a DSLR camera, we decided to use it to add contrast to our filming and shot types.

Pinterest

I used Pinterest to research elements of our genre that we wanted to include in our music video. I created a mood board of clothes, makeup and hairstyles that we could use, and looked at props we could feature. Pinterest has a wide variety of image available, which was really helpful, however sometimes the quality, or size of these images were not good. 

The digipack - Anna Hester, Izzy Kelly

   SIDE

 

FRONT

BACK

INSIDE (CD)

INSIDE

 

After creating this digipak, getting reviews and feedback from it we decided that this was not appropriate. Although it matches themes to the music video and theme of the record label, its hard to distinguish the genre of music and imagery of the singer doesn't represent the group that makes up Etherwood.

Ancillary Product Discussions

Cd Design from catmorgan

Ancillary Product ideas

here are the collection of our ideas, in the planning process of our ancillary products.

Final magazine design - Anna Hester, Izzy Kelly

After creating this magazine advert and getting reviews and feedback from it we decided that this was not appropriate. Although it matches themes to the music video its hard to distinguish the genre of music and imagery of the singer doesn't represent the group that makes up Etherwood.

Ancillary product discussions - Anna Hester, Izzy Kelly, Catriona Morgan, Martha Ellison

Magazine Advert Design Idea

This is my drawing of my idea for our album advert. I thought we could have an action shot of Izzy flipping her hair (as she does this in the video) from the shoulders up placed at the bottom centre of the advert. We could have the original photo at the front and then two layers in the background to appear like a 3D image when you don't wear the glasses. (One layer blue, one layer red.) The yellow titling of 'Etherwood' could cover her face, with her eyes still visible, as drum and bass artists are never the sole focus of their album covers/adverts. 'Etherwood' will also be repeated underneath in the same font but in white.  The background colour could either be bright pink to contrast with the yellow titling as well as to conform to the conventions of the drum and bass genre, or black to allow the titles to be the main focus and link with the black and white in our video. The title of the album ('Natural') will be at the bottom of the advert written in the same font as 'Etherwood', however more spaced out. As well as this, 'La Lune' (the record company) will be at the bottom with the symbol of the half moon and the website www.etherwood.com.

Magazine advert planning - Anna Hester

Here is an idea that I have created and believe would be appropriate for our magazine advert. From analysing other music adverts in magazines has helped me to understand what makes a good advert, especially when it includes all the key aspects. 

My idea here is to have the artists center to frame, the background back making the artist stand out in colour. There is a rectangle frame around the sides of the page, this will be in white with the bottom right corner erased for the record labels name. On the top is the name of the artist in capitals and beneath that in larger writing is the name of the album 'natural', as a group we thought this name was appropriate as is contridicts the style of music. Then beneath the imagery in smaller writing tells you were you can buy the music. 

Magazine Advert Idea

my magazine advert idea was to morph the main singers eyes (Izzy) on to that of a pigeon / seagull. this is because birds are features a lot in the music video and i thought it therefore would be a good contrast to our title of 'natural'. this however would allow the advert to be captivating, but to help make it different from others. this reflects the conventions of the drum and bass genre as they thrive on being different. i also proposed for the seagull to be in black and white. but the eyes to be a normal colour. the background would be mixed into different colours, which would change were the next line of the sea is shown. i have chosen to use the sea in the background as again it reflects the name of our album but it was also seen in our music video. the titling and font will all be the same font style but it will also be in white, to stand out from the bright colours and to therefore be able efficiently sell our album.

Magazine Advert Research

I printed Coldplay's 'Mylo Xyloto' album advert and analysed it. I found the use of colour interesting as it reflects the music in the album, as well as the fact that there is no image of the band, suggesting they want the focus to be on the music rather than the artist.

Magazine advert reaserch - Anna Hester

Here is a magazine advert for the drum and bass music genre. I have analysed all the things associated with what you get in a magazine advert, how it relates to the artist or genre and what message its trying to show. 
By doing this it has given me a greater understanding of what things we can put in our magazine advert.

Magazine Advert Planning

This is my magazine advert for our album. I made sure the album name, artist name and release date were on it, alongside where you can buy it (the website), what forms the album comes in(CD/Vinyl) and the company logo. 

I used our signature yellow colour, to reflect the bands style, and applied colour splashes to the background and colour slashes to the face to  represent our bands genre of drum and bass. 

I used a bold font, to make the advert stand out among the magazine, and capitalised important information, such as the bands name, the album name, the release date, the name of the featuring single and the forms in which you can buy the album.The colour of the band name would be in our signature 'yellow' style, with other important information being in either black or white, depending on the background colour of black or white, so that the writing contrasts and stands out.
I wrote this magazine advert with formal register, as although drum and bass is dance music, when the audience look at the magazine advert, I want the information to be clear and easy to read and remember.
The magazine cover features the artists face, as I'd like the album to be easily recognizable, and as our music video features the artist, I think the audience will be able to relate the image to the magazine, if they have seen the video.

Magazine Advert Research

I analysed the album advert fro Fufanu, an electronic band.

It represents its genre through its formal register, colour choice and contrast and representation of the band. 

Research Of Magazine Advert

the magazine advert i chose, was the clean bandit tour poster. this however is not a magazine advert but still has some conventions of one. this is because in both of them they would reflect the artists intentions etc. on the advert it can be seen to show the same font throughout, and its also included its main album cover as the background. but the shapes on the advert, reflect the different members of the band itself. the colours used, go from dark to light, nut they always seem to contrast eachother. the bold writing however would therefore reflect the genre of electronic pop.

Magazine Analysis - Isobel Kelly

I created this annotation of a magazine cover on 'Szoter' to analyse the effect of branding and advertising on music artists.

Recreating Album Covers- Catriona Morgan and Martha Ellison

Album Cover Analysis

Rudimental Album Cover

Rudimental's album cover clearly demonstrates the band's typical style and genre. The urban location featured in the shots is demonstrative of their drum and bass genre, with the white and black writing standing out among the busy background. Although the album cover does not feature an image of the band, their logo is recognizable for audiences who may go out looking to find or buy the album.

The capitalised song titles on the back cover reflect the band's logo, yet contrast the logos colour.

The mise en scene of the shots are symmetrical yet aesthetically pleasing,with the colour on the front centre of the album cover being the album's most stand-out element.

Individual CD design - Isobel Kelly

Reasons behind specific shots in our music video

Sea Images

We chose to include sea shots in our music video to create a contrast between the cities and the artist. We placed these shots in the slow motion section of our music video, which perfectly contrasts the other shot types. Like the song, we added a slow motion effect to the video. The shot alters on the beat of the music and we are really pleased with the effect of this shot in our music video. It also links to earlier lyrics 'Over mountains over sea'.

 

Lighting Shots

We added in shots of the artist singing surround by lights into the chorus, we did this to show a change in tempo as before the shot was the same shot of the artist at the start of the song, with no signalled change in song pace. The light in this shot adds to our drum and bass theme as it could reflect a 'club' like scene, and echoes the lyrics 'lights flashing by me'.

Dance Shots

 

Like the lighting shots, we added in dance shots of the artist to compliment the drum and bass genre. We have found these shots work w3ell in breaking up the slow paced elements of the song and the fast paced elements.

Individual CD design idea - Anna Hester

Here is my idea on what our Digipack could look like. I have looked at the main things that you would associate drum and bass music to look like, this being a city landscape and boombox. I think that we should use this design because I think that it fits the genre of music the best, but also looks good at the same time, while also fitting with the criteria.

Individual CD Design Idea- Catriona Morgan

Possible CD Cover Designs from catmorgan

CD Presentation Analysis and Possible CD Design - Anna Hester

Possible Magazine AD Designs - Anna Hester

Album Ideas Wordle - Anna Hester, Izzy Kelly, Catriona Morgan, Martha Ellison

These are titles we brain stormed for our album:
1) Natural Escape

2) Urban Concept

3) Reaching Simplicity

Magazine Advert

I created these magazine adverts on 'Fotor' . I created two very contrasting adverts and asked 5 target audience members for their opinion on them. The first advert I created was very minimalist and modern, to appeal to a wide range of music audience members. The black and white is simple and effective and doesnt specifically identify with a certain gender.
On the other advert i used bright colours and added a high contrast in photo colour. The high contrast looks as though a photo is being taken, relating to the modern day generation of teenagers, and our target audience of young adults aged 16-25. I added pink to the advert to support the female artist on the front cover, and identify with female audience members who are more likely to identify with the artist.

CD Digi pack- own design.

I chose this CD digi pack design for the front cover, because I don't think that the artist should be centre stage on the album cover, I think the artist should be there but at the same time distant. therefore I decided to pixelate out the artist herself but leave the outline. this is so the audience will have some idea the artist is included, but they don't know who it is therefore leaving a air of mystery. I think this works as a CD front cover as it matches the Drum and Bass genre, this is because the drum and bass genre are known for making random album covers, to excited the audience and to illicit a different response from the consumers hence why I believe this album cover would work for our ancillary product. I went with the name Urban Concept due to the urban nature of our video, most of the scenes are shot in the urban streets of Paris, therefore relating to urban, and concept well its an idea, which people by looking at the album they think they have an idea, but by listening to the songs and the intensity of the music there ideas can change.