We have received a lot of our audience's feedback in multiple forms throughout the process of creating our video. In the research stage, we gained a lot of feedback from our Survey Monkey.
The most popular opinion for 'what to expect in a typical Drum and Bass music video' was dancing and performing. For this reason, we have added multiple shots of Izzy dancing, particularly towards the second half of the video when the beat picks up.
For the question 'would you expect the editing to match the pace of the music', the answer was a unanimous yes. We bared this in mind when it came to editing our footage, and ensured we edited to the beat where it felt appropriate. It's particularly effective after the first verse when the speed picks up and the video changes from black and white to colour on the beat(s).
It was more popular than not for our audience to 'expect a variety of locations', which we'd originally planned to do anyway, so we were therefore more confident in doing so knowing it was expected among our audience. Throughout the video we have altered between the two locations we filmed in, being the studio and Paris.
We have also included the shot of the beach during the bridge of the song, which we additionally edited to the beat to flash on and off of the screen appropriately. I also feel like it was appropriate to use this shot as it is when the pace of the music begins to slow before picking up again, so is therefore quite peaceful and contradictory to the busyness of Paris.
When our video was part way through construction, we got audience feedback from what we had created so far.
They said they liked the projections and suggested we could use more shots of them to make it more creative, which we then added.
Further feedback we received was to get more varying shot types, so we therefore got birds-eye shots of Izzy singing and dancing to add to the existing shots we already had.
We then reflected the image to make it more creative, and again, edited it to change on the beat from the above picture to the one below.
These shots then juxtapose effectively with the previous shots we edited of Izzy where she is sitting down, reflected to be 'facing herself' and then again to be 'back to back' with herself. The background colours also contradict each other nicely, with the grey background when she is standing to a white background when she is sitting.
Overall, it has been very beneficial for us to receive feedback throughout constructing our video as we were then able to make the relevant alterations needed along the way.
