I showed our final music video to target audiences members and got some feedback of what their opinions were, attached below.
This was nice feedback to receive because, as she said, she liked the fact it was in black and white as 'you could focus more on what the song was about', which is good because it means our audience members are following Blumler and Katz' theory and becoming active audience members as she may be able to personally identify with the lyrics.
Audience Feedback on our Music Video (2) from Catriona Morgan on Vimeo.
This was the second piece of feedback I received, which again was nice, as she liked the fact that we had varying locations. This shows that not only were we successful in meeting our audience's expectations, (which we received from our Survey Monkey, finding that there were more yes's than no for 'expecting a variety of locations' ) but that our audience acknowledged the convention that we added. This confirms the fact that a variety of locations is a typical convention of Drum and Bass music videos that we achieved, therefore meeting audience's expectations.
Additionally, both members liked the fact that it was edited to the beat of the music, again showing that we were not only able to meet audience's expectations, but also conform to another typical convention of the Drum and Bass genre.
I also asked an audience member their opinion on the ancillary products we created, attached below.
Audience Feedback on our Magazine Advert from Catriona Morgan on Vimeo.
The fact that she liked the way the colours contrast and that the yellow stands out was nice to hear as this is exactly what we were aiming to achieve.
Audience Feedback on our Digi-Pack from Catriona Morgan on Vimeo.
Again, she noticed/liked everything we were aiming to achieve with the Digi-pack, from the radio linking to the genre, to the use of contrasting colours between the image and the text and the continuity between the CD and the Mag Ad. Even though this is only the opinion of three audience members, I think it shows that our final products have the potential to be a success among our target audience.
Audience Feedback on our Music Video (2) from Catriona Morgan on Vimeo.
This was the second piece of feedback I received, which again was nice, as she liked the fact that we had varying locations. This shows that not only were we successful in meeting our audience's expectations, (which we received from our Survey Monkey, finding that there were more yes's than no for 'expecting a variety of locations' ) but that our audience acknowledged the convention that we added. This confirms the fact that a variety of locations is a typical convention of Drum and Bass music videos that we achieved, therefore meeting audience's expectations.
Additionally, both members liked the fact that it was edited to the beat of the music, again showing that we were not only able to meet audience's expectations, but also conform to another typical convention of the Drum and Bass genre.
I also asked an audience member their opinion on the ancillary products we created, attached below.
Audience Feedback on our Magazine Advert from Catriona Morgan on Vimeo.
The fact that she liked the way the colours contrast and that the yellow stands out was nice to hear as this is exactly what we were aiming to achieve.
Audience Feedback on our Digi-Pack from Catriona Morgan on Vimeo.
Again, she noticed/liked everything we were aiming to achieve with the Digi-pack, from the radio linking to the genre, to the use of contrasting colours between the image and the text and the continuity between the CD and the Mag Ad. Even though this is only the opinion of three audience members, I think it shows that our final products have the potential to be a success among our target audience.
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