How Effective our Ideas Were

When storyboarding, we decided to use a studio with a white background so that the focus was on the artist and the lip-syncing. I think this was effective as not only does it contrast well with the other shots in our video (of Paris and the beach) but is also typical of the Drum and Bass genre when there are featuring artists on the track. I discovered this convention after doing some research into music videos of the Drum and Bass genre, finding that the focus in the videos was on the featuring artist, rather than the Drum and Bass artists themselves. (E.g. Zedd ft. Haley Williams- Stay the Night.) This could be considered as being successful as from receiving some audience feedback, it was said that they liked the focus on the artist, as you were able to concentrate on the meaning of the lyrics.

(Studio shot)

We also decided before doing much research that the video will be edited to be black and white, which we became more confident in doing after finding videos in our genre, also in black and white. However, there are some bursts of colour throughout, particularly when the beat drops and the chorus picks up, as well as when the clips of projections are used. I feel this is effective as the editing then matches the pace of the music, which is what is expected amongst our target audience. Additionally, the length of shots vary, from long length shots at the beginning when the music is slower, to shorter length shots when the beat picks up.

(Long length shot at the beginning- black and white)

(Shorter length shot- colour)

(Shorter length shot- colour)
I think the fact it's edited to be black and white is also effective because as the lyrics are: 'One day I'll bring you something more,' suggests the singer is reminiscing and thinking of the past, which could be why it's in black and white as she's thinking of memories from the past.

Even though we had initially planned to film in London, I believe the shots of Paris were effective as we were able to edit the visuals to match the lyrics. For example, when 'busy streets' is sung, the audience see a time-lapse of the busy streets of Paris, as well as 'never need the signs', with varying shots of different signs. 

Obviously we could have got these shots from anywhere, and to begin with we did record signs near and around our school as that is all that was available to us at the time. However, I feel that the shots of the city help to match the genre as it's an urban area and helps increase the quality of our video. (As well as the fact that it relates to our album title 'Urban Concepts'.) 

I additionally feel like the projections were very successful as, to begin with, we were very excited to use them, however struggled to find a way to get them to match what we'd already created. That's when we came up with the idea of using Anna's footage from Paris to project onto Izzy, as a way of making the projections link with the rest of the video, creating a continuity and incorporating everyone's ideas.