Audience Feedback from our Music Video and Ancillary Products - Isobel Kelly

 

 

Audience feedback from our final products:

Once we completed all our ancillary products, i found 3 members of our target audience, teenagers and young adults. i then interviewed them on there opinions on our ancillary products. 2 members reviewed the music video, and the other one reviewed the other ancillary products, such as the CD Digi pack and the Magazine Advert.

Interim Evaluation 10/1/16

I'm happy with the final outcome of our music video, as it has developed drastically from when we initially started editing the footage, to what it is now. I feel everyone is happier with what's been created as we have included everyone's ideas, as well as what audience members have suggested (which is helpful as it gets multiple people's opinions of what does and doesn't work.) Additionally, I am much happier about the final Digi-pack and Mag Ad  because I feel it fits the genre of Drum and Bass well.

Interim Evaluation 10/1/16

 I am really happy with the final outcome of the video, and ancillary products. i think that all products accurately reflect the genre of Drum and bass, i think that the video accurately reflects the genre and i also think that our use of unique ideas such as editing the video in colour but also in black and white depending on the pace of the music. i think our second unique idea to use projections was a great idea and helped us to place the artist in front of paris scenery, as we all couldnt go to paris in order to film the video.
in the end we managed to put all our ideas together and accurately work as a team which ultimatley allowed us to create all our ancillary products. the idea to let all of us complete one section of the Digi pack was again a good idea as it allowed all of us to have an input in designing the Digi pack. Cat and i designed the inside of the Digi pack, we decided to incorporate the boombox, which could be considered a symbol of the drum and bass genre.

Facebook feedback - Anna Hester

As well as posting our video up to YouTube I also published it onto my Facebook profile. On here we got a lot of exposure and comments about our video. Many being positive and others giving advice as to what we could have done differently. One comment that stood out the most was that they thought some footage was to obvious such as the lyrics signs showing signs, but we had to include this for the examiners criteria.  

Interview on our music video, Digipack and Magazine Ad - Anna Hester

Using our Audience's Feedback

We have received a lot of our audience's feedback in multiple forms throughout the process of creating our video. In the research stage, we gained a lot of feedback from our Survey Monkey. 

The most popular opinion for 'what to expect in a typical Drum and Bass music video' was dancing and performing. For this reason, we have added multiple shots of Izzy dancing, particularly towards the second half of the video when the beat picks up. 

For the question 'would you expect the editing to match the pace of the music', the answer was a unanimous yes. We bared this in mind when it came to editing our footage, and ensured we edited to the beat where it felt appropriate. It's particularly effective after the first verse when the speed picks up and the video changes from black and white to colour on the beat(s).

It was more popular than not for our audience to 'expect a variety of locations', which we'd originally planned to do anyway, so we were therefore more confident in doing so knowing it was expected among our audience. Throughout the video we have altered between the two locations we filmed in, being the studio and Paris. 

We have also included the shot of the beach during the bridge of the song, which we additionally edited to the beat to flash on and off of the screen appropriately. I also feel like it was appropriate to use this shot as it is when the pace of the music begins to slow before picking up again, so is therefore quite peaceful and contradictory to the busyness of Paris.

When our video was part way through construction, we got audience feedback from what we had created so far. 

They said they liked the projections and suggested we could use more shots of them to make it more creative, which we then added. 

Further feedback we received was to get more varying shot types, so we therefore got birds-eye shots of Izzy singing and dancing to add to the existing shots we already had. 

We then reflected the image to make it more creative, and again, edited it to change on the beat from the above picture to the one below. 

These shots then juxtapose effectively with the previous shots we edited of Izzy where she is sitting down, reflected to be 'facing herself' and then again to be 'back to back' with herself. The background colours also contradict each other nicely, with the grey background when she is standing to a white background when she is sitting.  

Overall, it has been very beneficial for us to receive feedback throughout constructing our video as we were then able to make the relevant alterations needed along the way.