The Final Music Video - Anna Hester, Izzy Kelly, Catriona Morgan, Martha Ellison

Final Digipack design (update) - Anna Hester, Izzy Kelly, Catriona Morgan, Martha Ellison

Here is our finalised Digipack design that we think best suits the genre of music and fits the criteria best. 

The front, back and spine were designed by Anna and Izzy on Fotor :  

Front

We decided to go with this design for the front of the case because we believe that it really captures what drum and bass is all about. The bright and bold title 'URBAN CONCEPT' shouts the upbeat loud music especially on top of the black and white urban background. Whereas the name of the drum and bass group is featured below the title of the album in a more low key font and colour. We did this to create a contrast.

Back

For the back of the case we wanted to keep the same theme as the front, creating an aesthetic flow. We kept the same colour schemes and font, we also added the record label and a bar-code to help make it look more professional.

Side

For the spine of the case we have kept the same theme as the front and back. The name of the group is written in the same font as the front, but is in white to stand out from the darker background. At the bottom is the logo for the record label.

The insides have been designed by Martha and Catriona using Fotor : 
We chose to use the boom box as it is a common association with the Drum and Bass genre. The speaker on the right also (almost) creates the perfect place for the CD to sit when you open the Digi-pack. Fotor was beneficial as we were able to edit it to be black and white, matching the front, and making the inside link more to the outside (which is feedback we received from some audience members.) We also continued the theme of yellow font from the front to the inside (when writing the thank you's) to create a continuity. I think the updated CD Design and Mag Ad are good as they fit the genre much better than what we had previously created.

Final magazine design (update) - Anna Hester

Here is our new magazine ad design. We think that the advertisement best suits the genre of music, we also linked it to the Digipack. This helps to create a flow between the product and advertisement, giving the group an image which can be identified by the target audience.  

The AD features the name of the album and the artists names in the biggest and boldest font, and smaller information like were you can purchase the album is less visible. The record label logo is also featured.There is also a review of 3 stars from both Itunes and the Guardian.

Final Interim Evaluation

Overall I am very happy with the outcome of our ancillary products and music video. We changed and edit, and followed audience feedback to create our end result, which not only challenges, but acknowledges the genre, and is influenced by other music videos also in its genre. Our ancillary products work well, linking to our music video and making the artist's identity easily recognizable.  The effects and colours used in fonts and shot types displays our music video is influenced by others in the drum and bass genre, yet creates a unique style which is carried out among our products. Although at the start of the project we had a clear idea of what we were aiming for, the changes made along the way have helped us to keep improving our end project, with ideas incorporated from the whole group, and feedback from the audience taken on board, and distributed into our final pieces.
I am happy with the end aesthetics of all three products. Our music video represents our genre well, whilst creating our own identity, and linking to our ancillary products, making it identifiable to audiences who have seen our music video, are interested in drum and bass or who like the style.